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Social Media News

Social Media: Facebook's Unbundling Worked, Tumblr and Pinterest Grow Fastest, and Could Yik Yak Be the Next Snapchat?

This week in social media was all about mobile growth and potential, as a new report shows how the major social media networks currently stack up against each other. Big surprise: Facebook is doing fine. But Tumblr and Pinterest both showed amazing growth, too.
Meanwhile, Twitter announced new and possible features to turn the struggling company around. Finally, an upstart app, Yik Yak, secured funding along the lines of Snapchat, circa one year ago. Could it eventually challenge Snapchat's domination among young users?
You'll find out in this week's Social Media Saturday!
 Watch our new vedio.

Facebook:

The Unbundling Strategy Worked
A 45-page report by Global Web Index came out earlier this week, as first reported by TechCrunch, and it gave a broad picture of the current state of the ongoing horserace that is the world of social media.
Obviously, Facebook remains the most popular app in the world. But Snapchat showed amazing growth in mobile, while Tumblr and Pinterest both came out on top in growth of active users.
In fact, you'd be forgiven for thinking Facebook was lagging behind in mobile growth at first blush. That's before you remember, as Quartz pointed out, that practically half the apps on Global Web Index's charts were created or are now owned by Facebook Inc. Of the top-growing social media and messaging apps for the last six months, for example, the second (Facebook Messenger), third (Instagram) and 11th (WhatsApp) are Facebook properties.
And Facebook Messenger was only barely edged out by Snapchat on that chart -- reminding us that, annoying as it may have been for users, Mark Zuckerberg's insistence that users download a separate app for Facebook messaging didn't alienate them at all. In fact, the gambit paid off nicely.
And it's not like Facebook itself is going anywhere, anytime soon. In fact, according to the most recent Sandvine mobile data analytics pointed out by Quartz, Facebook now accounts for about 20 percent of all data used by mobile phones. That's second only to YouTube, and it shows Zuckerberg's emphasis on video is also paying off.

Tumblr and Pinterest Boost Active Userbase

As mentioned, Pinterest and Tumblr (especially) surprised by leading in the growth of active userbases. As we previously reported, Pinterest has a knack for encouraging activity among their specific target audience, but in the last six months, active users more than doubled on the clipping and sharing network. On top of that, Pinterest also expanded its overall userbase by a leading 57 percent.
But Tumblr came out on top of active userbase growth, increasing that all-important measure by 120 percent, while growing overall by 45 percent. Despite Yahoo's long-standing reputation of making questionable acquisitions and often leaving its new firms for the scrap heap -- with Tumblr, Marissa Mayer's got to be doing something right.

Twitter:

Another Try at Boosting Commerce
Reporting on Twitter has become such a downer. Wall Street just seems to hate that company, and CEO Dick Costolo's attempts to please investors with staffing changes, new features, and Facebookization is tearing Twitter apart.
This week, Twitter announced yet another attempt to boost its bottom line: Twitter Offers. The program is aimed at marketers who buy Promoted Tweets, and like the "Buy" button, it allows them to add discount coupons right inside the tweet.
Users looking to take advantage of a Twitter Offer can click on it, and if their Twitter account is linked to their debit or credit card, the discount will be applied automatically to the user's next credit card statement after they make a purchase at the real-world brick-and-mortar merchant.
According to The New York Times report, Twitter Offers can even be time-sensitive, adding urgency to follow up on impulse-clicked discount offers. And Twitter hopes it will be another way to show marketers instant engagement and return-on-investment, boosting commerce on the struggling social media network.
But Wired offers up good reasons why Offers might backfire, like most of Twitter's recent attempts at boosting its numbers. It all comes down to the question, "Whom is this actually convenient for?" Not Twitter users, it at least seems.
To get a discount, users must first link their credit cards with their Twitter account. Then, click on a Twitter Offer they like. Once they complete that online process, they have to go visit the same store (IRL) that's offering the discount they clicked on (or perhaps forgot they clicked on) when they were last using Twitter.
Even once they complete the in-store transaction -- being sure to remember to use the correct, linked credit card -- customers don't get an instantly applied discount. Instead, they have to wait for their credit card statement to see the savings.
Buying Justin Bieber's Selfie-driven "Shots"?
After that breakdown, compared to Twitter Offers, the rumor that the company may be in talks to acquire "Shots" -- a selfie app backed by Justin Bieber and accordingly used mostly by young women -- actually sounds like a savvy move.
As CNBC reports, "Shots" has approximately 2 million female users under 24, making it a prime candidate to possibly boost Twitter's userbase -- especially with a demographic that would also boost Twitter's marketing appeal.

Yik Yak:

Worth Six Times What It Was a Week Ago
Another challenger to Snapchat's key demographic dominance just increased its war chest and valuation by 600 percent, more or less. The anonymous locality-based messaging app Yik Yak secured $62 million in a funding found this week, according to Mashable, and a new total valuation upwards of $500 million.
Yik Yak, for anyone not currently in college who may not be familiar, is kind of like a mashup of Swarm, Whisper, and Reddit -- with an old-timey 90's web bulletin board feel. It's absolutely exploded in popularity this year on college campuses, after launching less than a year ago in late 2013.
It's also popular with high school aged kids (though they're not supposed to have access to the app), leading to a ton of shenanigans and legitimate controversies -- ranging from general mischief to malicious bullying -- already surrounding the app during its short lifespan so far.
But controversy also means buzz, and young demographics mean advertising potential. Snapchat is gaware of both of those points as it still dominates the youth demographic and continues to grow. But to put Yik Yak in perspective, this week it reached the same ballpark of venture funding and valuation that Snapchat arrived at in mid-2013. What happened soon after? A failed buyout bid from Facebook, which probably knew it'd be worth billions by now.

Social Media News

Tumblr outdoes Facebook and YouTube to become the fastest-growing social media platform: Report

watch our new video:-Click

Facebook has 1.35 million comfortable active users globally, but new stats reveal that even though it rules the social media segment, competition is steadfastly catching up. Global Web Index (GWI) has released its quarterly research report today and statistics of how various social media platforms are performing in each country have been revealed. The stats show that Tumblr’s active user base in the last six months grew by 120 percent, while Facebook’s grew by only two percent. Other social networks like Instagram, Pinterest, LinkedIn, Twitter, YouTube and even Google+, all grew faster than Facebook as well.
In the last six months, the report indicates that even though Tumblr saw a steep increase in its active user base, Snapchat was growing at a faster pace from among the lot, in terms of personal growth in mobile apps, up by 56 percent. In comparison, Tumblr grew only 22 percent. This was closely followed by Facebook, Instagram and Line. Line’s popularity is attested to its lucrative free voice calling and video calling feature. Notably, Line grew even faster than WhatsApp in these six months.
When it comes to total visitors in the past six months, YouTube topped the list. In India as well, YouTube reigned, but was followed closely by Facebook, then Twitter and Google+.
The report also concluded that while Tumblr and Pinterest appear to have seen the most growth, they are not seeing as much use when it comes to frequency, where the numbers almost appear to invert. Here, Facebook ruled, with the highest amount of existing users returning to the social media platform every day.
GWI releases a report every quarter and bases its data on interviews with 170,000 users across 32 markets.

Social Media News

Women and girls more avid users of social media

Almost 90 percent of people over 16 in Finland use the internet, with 64 percent going online several times a day -- particularly females, says Statistics Finland.

Image: Yle / Lahti

Females in Finland are slightly more active on social media than their male counterparts, especially among those who check their accounts many times a day. That’s according to a study released by Statistics Finland on Thursday. The central statistics office polled residents of Finland aged 16 to 89 on their use of online services.
Just over half of all respondents had used social media within the past three months. The figure was up from last year in all age groups except those over 75.
Fifty-two percent of women and girls now use social media, compared to 49 percent of boys and men. There is a larger gap in younger demographics.

Men more passive on social media

In the 16-24 age group, 93 percent take part in online communities, compared with less than one third of those aged 55-65.
The biggest gender difference was in the level of activity on social media. Only a quarter of males check their profiles several times a day, whereas 37 percent of their female counterparts do.
Overall, about a third of all of those interviewed say they log on to social media sites several times a day, with close to half doing so on a daily basis.
Nearly one in four females describes herself as an active user of social media, while only 14 percent of males see themselves this way. Men and boys were also much more likely to describe themselves as passive followers of online communities.

Tablets surge

Overall, nearly nine out 10 respondents use the internet, with 64 percent going online several times a day.
The latest figures also confirm other data showing a rapid increase in the uptake of tablet computers and smartphones. Thirty percent of Finnish households now have at least one tablet, up from less than 20 percent the year before. Smartphone usage climbed from 50 to 60 percent over the same period.
Meanwhile almost half of those surveyed had made an online purchase in recent months, up by four percentage points from 2013.

Fast And Furious 7

1. Furious 7

   2015 Film
2. Furious 7 is an upcoming American action film. It is the seventh installment in the Fast & Furious film series. The film was written by Chris Morgan and directed by James Wan. Wikipedia
3. 
   
4. Initial release: March 26, 2015 (Brazil)
5. Director: James Wan
6. Music composed by: Brian Tyler
7. Screenplay: Chris Morgan
8. 

   Producers: Michael Fottrell, Vin Diesel, Neal H. Moritz

   Watch Official Tralior On Youtube 

Social Media News

Kings prospect suspended for inappropriate comments on social media

Forward Jake Marchment of the Belleville Bulls, a Kings prospect who was taken in the sixth round of the NHL's entry draft in June, and Greg Betzold of the Peterborough Petes have been suspended for 15 games by the Ontario Hockey League for allegedly making inappropriate comments on Tinder.
Tinder is a popular matchmaking mobile app.

Marchment's back-and-forth messages with a woman included sexually charged insults, according to screen grabs captured on Twitter. Sunaya Sapurji of Yahoo Sports Canada reported that when the player felt rejected, "the other conversation becomes thick with misogyny and entitlement."
His messages showed him calling the woman "a dirt ball."
The messages were under the name of a teammate, Chad Heffernan, but Marchment came forward and took responsibility for the comments and apologized on Twitter:
"Even though it was a private conversation, my comments were inappropriate, disrespectful, and I accept full responsibility for my actions. I have embarrassed myself, my teammates, the Belleville Bulls organization and the city of Belleville. I truly apologize for my actions."

The suspension of Marchment and Betzold was announced on Wednesday on the Ontario Hockey League's website by Commissioner David Branch. Betzold also apologized on Twitter for "unacceptable private comments that were recently publicized -- they do not reflect my true values or views."
Branch noted that recent social networking activity had come to the league's attention.

"This most inappropriate and concerning activity contravenes the league’s social networking policy and a number of other policies including respect in sport (harassment and abuse) and diversity," Branch said in a statement. "The OHL takes issues related to respect, diversity and harassment very seriously. The social networking conduct displayed by these players goes against what the league stands for and serves to highlight a sense of entitlement that we, as a league, have worked hard to try to eliminate.
"We believe these suspensions, going forward, will reinforce to our players that all activity, be it in person, on the ice or online, must be in keeping with our policies.

Relation Between Social Media, Journalism and wars

Social media, journalism and wars: ‘Authenticity has replaced authority'

Time, Vice and Storyful talked social media and news at the Web Summit. Photograph: Stuart Dredge/The Guardian

The growth of social media has changed the way news organisations cover conflicts around the world, but traditional journalistic values are still vital.
These, at least, were the main conclusions from a panel at the Web Summit conference in Dublin this morning, featuring representatives from Time, Vice News and News Corporation-owned social curation service Storyful.
“I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and break news. But Twitter is our competition, and we have faced up to that reality,” said Matt McAllester, Europe editor for Time.
“All legacy media organisations in the US and UK have gone through that process. And some have not survived.”
While the panel shook their heads en masse when the phrase “citizen journalism” was mentioned, they admitted that on-the-spot witnesses are now as likely to be posting on social media as talking to a journalist.
“Twitter to us is a news source. Things break on Twitter,” said Kevin Sutcliffe, head of news programming, EU at Vice News.
“Now people can bypass us using a camera phone and a social network, and the means of production have been completely overturned,” added Mark Little, chief executive of Storyful. “Now everyone out there is a creator of content, and our job is more as managers of an overabundance of content.”
The panel stressed that not all of the old values have been swept away. “It’s really old-fashioned: can I find it out, is it true, can I stand by it? That level of trust is really important,” said Sutcliffe. “I’ve got a story, but does it stand up, is it true, what are my sources?”
“There will be two types of parallel journalism going on - the facts on the ground from people who are there, foreign correspondents, and people like us who filter,” said Little.
Some of the filters will be the same media organisations who employ on-the-ground correspondents, though. Time, for example, has a division focused on breaking news, which is deliberately kept separate from its foreign correspondents.
“We’ve hired a bunch of very young people in New York and Hong Kong and they’re essentially aggregating as a breaking news service: when anything appears from a reliable news organisation, quickly write two or three paragraphs and get it out there,“ he said.
“That takes care of the news and it doesn’t tax our correspondents. They do the premium you-can-only-get-it-here content that Vice News is [also] doing.”
However, Little was more critical of the idea of news organisations covering breaking news. “Social media has proved to us that the breaking news model is broken for good. It’s broken as a concept,” he said.
“As a business, it’s a really good business. But the concept that you, with the flashing ‘breaking news’ on the screen are going to be the first to break something is completely bullshit, because someone out there has witnessed it.”
He described Storyful’s approach, which focuses on finding those witnesses’ online posts, and bringing them to a wider audience. “The key thing for us is to find the first piece of content that will define a story: the video, the tweet… we have 40 journalists looking in real-time for the original source,” he said.
“For us the most important thing is who’s the person on the ground with the camera-phone standing there right now.. Authenticity has replaced authority as the new currency of this environment.”
Authenticity is sometimes a false currency, however: photographs claiming to show a bombing in one country may have been taken in another several months before, while false Twitter rumours can spread rapidly in the wake of a natural disaster or terrorist attack.
Little suggested that there’s increasingly a self-policing aspect to social media. “There’s never been a better way to spread a hoax than social media, but there’s never been a better fact-checking desk than social media,” he said.
In an earlier session, Anne-Marie Tomchak, presenter and producer at BBC Trending, made a similar claim. “It’s not just journalists who are asking lots of questions about what’s being shared online,” she said. “Social media users have become really discerning about what they’re seeing.”
In the later session, the trio of journalists were optimistic about the appetite for hard news and foreign affairs among the “millennials” who are the most active demographic on social media, with Sutcliffe reiterating a claim that Vice executives have made regularly in recent months.
“It’s come out of a really interesting debate in heritage news, that young people were not interested in news, and they were not going to watch anything longer than two minutes online, probably featuring a cat,” he said.
“What we’ve found over the last six months, we’ve overturned the sense that there isn’t an interest from this age group for news, current affairs and the world. It’s enormous and it’s growing exponentially.”
McAllester suggested that 5-10 years ago “the orthodoxy was the world doesn’t care about foreign news” and agreed that modern, online outlets have put paid to the idea. “What Vice, BuzzFeed, Mashable and numerous startups are doing by hiring [foreign] correspondents and getting amazing traffic,” he said.
That’s incredibly encouraging to even an old brand like Time,” he said. “We all need competition. I absolutely see the BuzzFeed correspondent in the Middle East as competition… and that’s very encouraging.”
Sutcliffe suggested that the 24-hour television news cycle has become “slightly worn out”, suggesting that the news agenda in that world is driven by “everybody running in one direction after one story” rather than digging for new stories.
“What we’re commissioning is what we think is interesting and you should know about, and that can be anywhere,” he said. “We’ll do Ukraine and the big stories… but over there, that place that nobody’s bothering to go, that’s important too. We’re not chasing after other media organisations and their agenda.”

Anne-Marie Tomchak of BBC Trending. Photograph: Stuart Dredge/The Guardian

In her presentation, Tomchak praised the response of Twitter users to persecution and killings by the Islamic State organisation.
She cited the #WeAreN campaign, where people changed their avatars to a sign painted by ISIS members on Christians’ houses marking them out, in solidarity with those people, as well as the movement to share an image of executed journalist James Foley when he was alive, to crowd out images shared by Islamic State supporters of his beheading.
Tomchak also suggested that while Twitter tends to be the focus for these kinds of campaigns, as well as breaking news, mobile messaging apps like WhatsApp and FireChat have an important role to play.
“I truly believe that chat apps are and will increasingly become the place in which we will distribute our news, and the place in which we find stories, and the place in which we gather news,” she said. “Social media is a place for political, cultural and social change… and it is also one of the newest weapons in war,” she said.
In his session, Storiful’s Little warned that journalists must not underestimate the attempts by governments to subvert this role for social media.
“New forms of journalism will emerge. We’re in an arms race now from the NSA to the Chinese government, tying to close down freedom of expression, and use social media against itself,” he said. “We are on the opposite side.”
 

Relation Between Social Media, Journalism and wars

Social media, journalism and wars: ‘Authenticity has replaced authority'

Time, Vice and Storyful talked social media and news at the Web Summit. Photograph: Stuart Dredge/The Guardian

The growth of social media has changed the way news organisations cover conflicts around the world, but traditional journalistic values are still vital.
These, at least, were the main conclusions from a panel at the Web Summit conference in Dublin this morning, featuring representatives from Time, Vice News and News Corporation-owned social curation service Storyful.
“I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and break news. But Twitter is our competition, and we have faced up to that reality,” said Matt McAllester, Europe editor for Time.
“All legacy media organisations in the US and UK have gone through that process. And some have not survived.”
While the panel shook their heads en masse when the phrase “citizen journalism” was mentioned, they admitted that on-the-spot witnesses are now as likely to be posting on social media as talking to a journalist.
“Twitter to us is a news source. Things break on Twitter,” said Kevin Sutcliffe, head of news programming, EU at Vice News.
“Now people can bypass us using a camera phone and a social network, and the means of production have been completely overturned,” added Mark Little, chief executive of Storyful. “Now everyone out there is a creator of content, and our job is more as managers of an overabundance of content.”
The panel stressed that not all of the old values have been swept away. “It’s really old-fashioned: can I find it out, is it true, can I stand by it? That level of trust is really important,” said Sutcliffe. “I’ve got a story, but does it stand up, is it true, what are my sources?”
“There will be two types of parallel journalism going on - the facts on the ground from people who are there, foreign correspondents, and people like us who filter,” said Little.
Some of the filters will be the same media organisations who employ on-the-ground correspondents, though. Time, for example, has a division focused on breaking news, which is deliberately kept separate from its foreign correspondents.
“We’ve hired a bunch of very young people in New York and Hong Kong and they’re essentially aggregating as a breaking news service: when anything appears from a reliable news organisation, quickly write two or three paragraphs and get it out there,“ he said.
“That takes care of the news and it doesn’t tax our correspondents. They do the premium you-can-only-get-it-here content that Vice News is [also] doing.”
However, Little was more critical of the idea of news organisations covering breaking news. “Social media has proved to us that the breaking news model is broken for good. It’s broken as a concept,” he said.
“As a business, it’s a really good business. But the concept that you, with the flashing ‘breaking news’ on the screen are going to be the first to break something is completely bullshit, because someone out there has witnessed it.”
He described Storyful’s approach, which focuses on finding those witnesses’ online posts, and bringing them to a wider audience. “The key thing for us is to find the first piece of content that will define a story: the video, the tweet… we have 40 journalists looking in real-time for the original source,” he said.
“For us the most important thing is who’s the person on the ground with the camera-phone standing there right now.. Authenticity has replaced authority as the new currency of this environment.”
Authenticity is sometimes a false currency, however: photographs claiming to show a bombing in one country may have been taken in another several months before, while false Twitter rumours can spread rapidly in the wake of a natural disaster or terrorist attack.
Little suggested that there’s increasingly a self-policing aspect to social media. “There’s never been a better way to spread a hoax than social media, but there’s never been a better fact-checking desk than social media,” he said.
In an earlier session, Anne-Marie Tomchak, presenter and producer at BBC Trending, made a similar claim. “It’s not just journalists who are asking lots of questions about what’s being shared online,” she said. “Social media users have become really discerning about what they’re seeing.”
In the later session, the trio of journalists were optimistic about the appetite for hard news and foreign affairs among the “millennials” who are the most active demographic on social media, with Sutcliffe reiterating a claim that Vice executives have made regularly in recent months.
“It’s come out of a really interesting debate in heritage news, that young people were not interested in news, and they were not going to watch anything longer than two minutes online, probably featuring a cat,” he said.
“What we’ve found over the last six months, we’ve overturned the sense that there isn’t an interest from this age group for news, current affairs and the world. It’s enormous and it’s growing exponentially.”
McAllester suggested that 5-10 years ago “the orthodoxy was the world doesn’t care about foreign news” and agreed that modern, online outlets have put paid to the idea. “What Vice, BuzzFeed, Mashable and numerous startups are doing by hiring [foreign] correspondents and getting amazing traffic,” he said.
That’s incredibly encouraging to even an old brand like Time,” he said. “We all need competition. I absolutely see the BuzzFeed correspondent in the Middle East as competition… and that’s very encouraging.”
Sutcliffe suggested that the 24-hour television news cycle has become “slightly worn out”, suggesting that the news agenda in that world is driven by “everybody running in one direction after one story” rather than digging for new stories.
“What we’re commissioning is what we think is interesting and you should know about, and that can be anywhere,” he said. “We’ll do Ukraine and the big stories… but over there, that place that nobody’s bothering to go, that’s important too. We’re not chasing after other media organisations and their agenda.”

Anne-Marie Tomchak of BBC Trending. Photograph: Stuart Dredge/The Guardian

In her presentation, Tomchak praised the response of Twitter users to persecution and killings by the Islamic State organisation.
She cited the #WeAreN campaign, where people changed their avatars to a sign painted by ISIS members on Christians’ houses marking them out, in solidarity with those people, as well as the movement to share an image of executed journalist James Foley when he was alive, to crowd out images shared by Islamic State supporters of his beheading.
Tomchak also suggested that while Twitter tends to be the focus for these kinds of campaigns, as well as breaking news, mobile messaging apps like WhatsApp and FireChat have an important role to play.
“I truly believe that chat apps are and will increasingly become the place in which we will distribute our news, and the place in which we find stories, and the place in which we gather news,” she said. “Social media is a place for political, cultural and social change… and it is also one of the newest weapons in war,” she said.
In his session, Storiful’s Little warned that journalists must not underestimate the attempts by governments to subvert this role for social media.
“New forms of journalism will emerge. We’re in an arms race now from the NSA to the Chinese government, tying to close down freedom of expression, and use social media against itself,” he said. “We are on the opposite side.”
 

Relation Between Social Media, Journalism and wars

Social media, journalism and wars: ‘Authenticity has replaced authority'

Time, Vice and Storyful talked social media and news at the Web Summit. Photograph: Stuart Dredge/The Guardian

The growth of social media has changed the way news organisations cover conflicts around the world, but traditional journalistic values are still vital.
These, at least, were the main conclusions from a panel at the Web Summit conference in Dublin this morning, featuring representatives from Time, Vice News and News Corporation-owned social curation service Storyful.
“I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and break news. But Twitter is our competition, and we have faced up to that reality,” said Matt McAllester, Europe editor for Time.
“All legacy media organisations in the US and UK have gone through that process. And some have not survived.”
While the panel shook their heads en masse when the phrase “citizen journalism” was mentioned, they admitted that on-the-spot witnesses are now as likely to be posting on social media as talking to a journalist.
“Twitter to us is a news source. Things break on Twitter,” said Kevin Sutcliffe, head of news programming, EU at Vice News.
“Now people can bypass us using a camera phone and a social network, and the means of production have been completely overturned,” added Mark Little, chief executive of Storyful. “Now everyone out there is a creator of content, and our job is more as managers of an overabundance of content.”
The panel stressed that not all of the old values have been swept away. “It’s really old-fashioned: can I find it out, is it true, can I stand by it? That level of trust is really important,” said Sutcliffe. “I’ve got a story, but does it stand up, is it true, what are my sources?”
“There will be two types of parallel journalism going on - the facts on the ground from people who are there, foreign correspondents, and people like us who filter,” said Little.
Some of the filters will be the same media organisations who employ on-the-ground correspondents, though. Time, for example, has a division focused on breaking news, which is deliberately kept separate from its foreign correspondents.
“We’ve hired a bunch of very young people in New York and Hong Kong and they’re essentially aggregating as a breaking news service: when anything appears from a reliable news organisation, quickly write two or three paragraphs and get it out there,“ he said.
“That takes care of the news and it doesn’t tax our correspondents. They do the premium you-can-only-get-it-here content that Vice News is [also] doing.”
However, Little was more critical of the idea of news organisations covering breaking news. “Social media has proved to us that the breaking news model is broken for good. It’s broken as a concept,” he said.
“As a business, it’s a really good business. But the concept that you, with the flashing ‘breaking news’ on the screen are going to be the first to break something is completely bullshit, because someone out there has witnessed it.”
He described Storyful’s approach, which focuses on finding those witnesses’ online posts, and bringing them to a wider audience. “The key thing for us is to find the first piece of content that will define a story: the video, the tweet… we have 40 journalists looking in real-time for the original source,” he said.
“For us the most important thing is who’s the person on the ground with the camera-phone standing there right now.. Authenticity has replaced authority as the new currency of this environment.”
Authenticity is sometimes a false currency, however: photographs claiming to show a bombing in one country may have been taken in another several months before, while false Twitter rumours can spread rapidly in the wake of a natural disaster or terrorist attack.
Little suggested that there’s increasingly a self-policing aspect to social media. “There’s never been a better way to spread a hoax than social media, but there’s never been a better fact-checking desk than social media,” he said.
In an earlier session, Anne-Marie Tomchak, presenter and producer at BBC Trending, made a similar claim. “It’s not just journalists who are asking lots of questions about what’s being shared online,” she said. “Social media users have become really discerning about what they’re seeing.”
In the later session, the trio of journalists were optimistic about the appetite for hard news and foreign affairs among the “millennials” who are the most active demographic on social media, with Sutcliffe reiterating a claim that Vice executives have made regularly in recent months.
“It’s come out of a really interesting debate in heritage news, that young people were not interested in news, and they were not going to watch anything longer than two minutes online, probably featuring a cat,” he said.
“What we’ve found over the last six months, we’ve overturned the sense that there isn’t an interest from this age group for news, current affairs and the world. It’s enormous and it’s growing exponentially.”
McAllester suggested that 5-10 years ago “the orthodoxy was the world doesn’t care about foreign news” and agreed that modern, online outlets have put paid to the idea. “What Vice, BuzzFeed, Mashable and numerous startups are doing by hiring [foreign] correspondents and getting amazing traffic,” he said.
That’s incredibly encouraging to even an old brand like Time,” he said. “We all need competition. I absolutely see the BuzzFeed correspondent in the Middle East as competition… and that’s very encouraging.”
Sutcliffe suggested that the 24-hour television news cycle has become “slightly worn out”, suggesting that the news agenda in that world is driven by “everybody running in one direction after one story” rather than digging for new stories.
“What we’re commissioning is what we think is interesting and you should know about, and that can be anywhere,” he said. “We’ll do Ukraine and the big stories… but over there, that place that nobody’s bothering to go, that’s important too. We’re not chasing after other media organisations and their agenda.”

Anne-Marie Tomchak of BBC Trending. Photograph: Stuart Dredge/The Guardian

In her presentation, Tomchak praised the response of Twitter users to persecution and killings by the Islamic State organisation.
She cited the #WeAreN campaign, where people changed their avatars to a sign painted by ISIS members on Christians’ houses marking them out, in solidarity with those people, as well as the movement to share an image of executed journalist James Foley when he was alive, to crowd out images shared by Islamic State supporters of his beheading.
Tomchak also suggested that while Twitter tends to be the focus for these kinds of campaigns, as well as breaking news, mobile messaging apps like WhatsApp and FireChat have an important role to play.
“I truly believe that chat apps are and will increasingly become the place in which we will distribute our news, and the place in which we find stories, and the place in which we gather news,” she said. “Social media is a place for political, cultural and social change… and it is also one of the newest weapons in war,” she said.
In his session, Storiful’s Little warned that journalists must not underestimate the attempts by governments to subvert this role for social media.
“New forms of journalism will emerge. We’re in an arms race now from the NSA to the Chinese government, tying to close down freedom of expression, and use social media against itself,” he said. “We are on the opposite side.”
 

Relation Between Social Media, Journalism and wars

Social media, journalism and wars: ‘Authenticity has replaced authority'

Time, Vice and Storyful talked social media and news at the Web Summit. Photograph: Stuart Dredge/The Guardian

The growth of social media has changed the way news organisations cover conflicts around the world, but traditional journalistic values are still vital.
These, at least, were the main conclusions from a panel at the Web Summit conference in Dublin this morning, featuring representatives from Time, Vice News and News Corporation-owned social curation service Storyful.
“I’m not sure that the task of journalism has changed that much: we still send journalists to unearth stories and break news. But Twitter is our competition, and we have faced up to that reality,” said Matt McAllester, Europe editor for Time.
“All legacy media organisations in the US and UK have gone through that process. And some have not survived.”
While the panel shook their heads en masse when the phrase “citizen journalism” was mentioned, they admitted that on-the-spot witnesses are now as likely to be posting on social media as talking to a journalist.
“Twitter to us is a news source. Things break on Twitter,” said Kevin Sutcliffe, head of news programming, EU at Vice News.
“Now people can bypass us using a camera phone and a social network, and the means of production have been completely overturned,” added Mark Little, chief executive of Storyful. “Now everyone out there is a creator of content, and our job is more as managers of an overabundance of content.”
The panel stressed that not all of the old values have been swept away. “It’s really old-fashioned: can I find it out, is it true, can I stand by it? That level of trust is really important,” said Sutcliffe. “I’ve got a story, but does it stand up, is it true, what are my sources?”
“There will be two types of parallel journalism going on - the facts on the ground from people who are there, foreign correspondents, and people like us who filter,” said Little.
Some of the filters will be the same media organisations who employ on-the-ground correspondents, though. Time, for example, has a division focused on breaking news, which is deliberately kept separate from its foreign correspondents.
“We’ve hired a bunch of very young people in New York and Hong Kong and they’re essentially aggregating as a breaking news service: when anything appears from a reliable news organisation, quickly write two or three paragraphs and get it out there,“ he said.
“That takes care of the news and it doesn’t tax our correspondents. They do the premium you-can-only-get-it-here content that Vice News is [also] doing.”
However, Little was more critical of the idea of news organisations covering breaking news. “Social media has proved to us that the breaking news model is broken for good. It’s broken as a concept,” he said.
“As a business, it’s a really good business. But the concept that you, with the flashing ‘breaking news’ on the screen are going to be the first to break something is completely bullshit, because someone out there has witnessed it.”
He described Storyful’s approach, which focuses on finding those witnesses’ online posts, and bringing them to a wider audience. “The key thing for us is to find the first piece of content that will define a story: the video, the tweet… we have 40 journalists looking in real-time for the original source,” he said.
“For us the most important thing is who’s the person on the ground with the camera-phone standing there right now.. Authenticity has replaced authority as the new currency of this environment.”
Authenticity is sometimes a false currency, however: photographs claiming to show a bombing in one country may have been taken in another several months before, while false Twitter rumours can spread rapidly in the wake of a natural disaster or terrorist attack.
Little suggested that there’s increasingly a self-policing aspect to social media. “There’s never been a better way to spread a hoax than social media, but there’s never been a better fact-checking desk than social media,” he said.
In an earlier session, Anne-Marie Tomchak, presenter and producer at BBC Trending, made a similar claim. “It’s not just journalists who are asking lots of questions about what’s being shared online,” she said. “Social media users have become really discerning about what they’re seeing.”
In the later session, the trio of journalists were optimistic about the appetite for hard news and foreign affairs among the “millennials” who are the most active demographic on social media, with Sutcliffe reiterating a claim that Vice executives have made regularly in recent months.
“It’s come out of a really interesting debate in heritage news, that young people were not interested in news, and they were not going to watch anything longer than two minutes online, probably featuring a cat,” he said.
“What we’ve found over the last six months, we’ve overturned the sense that there isn’t an interest from this age group for news, current affairs and the world. It’s enormous and it’s growing exponentially.”
McAllester suggested that 5-10 years ago “the orthodoxy was the world doesn’t care about foreign news” and agreed that modern, online outlets have put paid to the idea. “What Vice, BuzzFeed, Mashable and numerous startups are doing by hiring [foreign] correspondents and getting amazing traffic,” he said.
That’s incredibly encouraging to even an old brand like Time,” he said. “We all need competition. I absolutely see the BuzzFeed correspondent in the Middle East as competition… and that’s very encouraging.”
Sutcliffe suggested that the 24-hour television news cycle has become “slightly worn out”, suggesting that the news agenda in that world is driven by “everybody running in one direction after one story” rather than digging for new stories.
“What we’re commissioning is what we think is interesting and you should know about, and that can be anywhere,” he said. “We’ll do Ukraine and the big stories… but over there, that place that nobody’s bothering to go, that’s important too. We’re not chasing after other media organisations and their agenda.”

Anne-Marie Tomchak of BBC Trending. Photograph: Stuart Dredge/The Guardian

In her presentation, Tomchak praised the response of Twitter users to persecution and killings by the Islamic State organisation.
She cited the #WeAreN campaign, where people changed their avatars to a sign painted by ISIS members on Christians’ houses marking them out, in solidarity with those people, as well as the movement to share an image of executed journalist James Foley when he was alive, to crowd out images shared by Islamic State supporters of his beheading.
Tomchak also suggested that while Twitter tends to be the focus for these kinds of campaigns, as well as breaking news, mobile messaging apps like WhatsApp and FireChat have an important role to play.
“I truly believe that chat apps are and will increasingly become the place in which we will distribute our news, and the place in which we find stories, and the place in which we gather news,” she said. “Social media is a place for political, cultural and social change… and it is also one of the newest weapons in war,” she said.
In his session, Storiful’s Little warned that journalists must not underestimate the attempts by governments to subvert this role for social media.
“New forms of journalism will emerge. We’re in an arms race now from the NSA to the Chinese government, tying to close down freedom of expression, and use social media against itself,” he said. “We are on the opposite side.”