Facebook Inc (FB)’s New Money Splash Will Be The Real Deal
Facebook Inc (NASDAQ:FB)
might have squandered a couple of billion dollars here and there in the
past making acquisitions and such, but the new investment that the
company is planning to pour down the mobile rabbit hole is going to pay
substantial dividends in the future.
In a panel discussion on Fox Business, FBN’s Liz MacDonald shed some light on the past, present and future of Facebook Inc (NASDAQ:FB)’s money splashes.
“[...] They have also paid a lot of money for Oculus and the likes, and now low and behold they have realized that wow two thirds of Facebook Inc (NASDAQ:FB)’s revenue comes from smart phones and Sheryl Sandberg [Facebook's COO] on the conference call last night said, Cookies aren’t playing, we need to get better at technology to track user’s gender and their age, and how old you are, in order to sell them ads [...],” said MacDonald.
The couple of
billion dollar splashing that I mentioned earlier comprise of Facebook
Inc (NASDAQ:FB)’s purchase of Whatsapp for $21.8 billion and Oculus VR
for $2 billion. This is of course combined with the $232 million loss in
the first half of the year, according to MacDonald.
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