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To the naked eye social media is seen as a way for people to connect
online with one another. To scratch the surface even just a bit shows
social media as a driving force for successful businesses around the
world. The statistics so far for 2014 are in and social media is bigger
than ever. Facebook may be the biggest name in social media but its
competitors are each doing very well.
Knowing some stats on each platform is important in order to drive any campaign. For example, products designed for women may have better campaign results on Pinterest than on any other. Each social platform has different reach, different pros and different ways it delivers to its audience.
Google+
If it wasn’t clear before, make no mistake that Google+ is a big player in the social media realm. There are 540 million monthly active users and 53% of interaction between a user and brand is positive. That’s big news for businesses. Over all 22% of online adults visit Google+ once in a month.YouTube
YouTube is the mecca for all things video. 100 hours of video is uploaded on YouTube per minute, and a whopping 6 billion hours of video per month is watched. YouTube also has a big mobile presence as 1 billion is the average mobile video views per day. However, as earlier stated, knowing a platform is best before beginning a campaign. For example, YouTube has over 1 billion total users, but 80% of YouTube traffic is from outside the US.Blogs
The amount of bloggers present online has increased in a big way: over 6.7 million people blog via blogging sites and over 12 million people blog via social networks. Maybe some businesses don’t need a blog to go along with their marketing campaign but blogs play a big role in different ways. Companies with a blog have 97% more inbound links than companies without a blog, and B2B marketers using blogs generate 67% more leads.The numbers speak for themselves. Social media plays a significant role in the online world. Businesses and bloggers alike are using these platforms for their own good and it’s working. Infolinks is all over social media; check us out on Facebook, Twitter and Google+. And don’t forget our blog!
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