Google’s Panda 4.1 Update Will Change Your Content Marketing Strategy
Google loves change probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and
more specifically, a new iteration in the form of Panda 4.1. With this
new update, it has been reported by BrightEdge that brands saw an
astounding 90% loss in their organic search footprint when Panda 4.1 hit the web late September. So, what does Panda 4.1 mean to your content marketing strategy? Keep reading.Whats new?
It is hard to find exactly what Google’s secrets are behind their algorithms however, here are a few things you need to know about Panda 4.1.
- Panda targets duplicated content
- Will help small businesses do better in Google search results
- Panda targets sites with a general lack of content
- Panda targets machine generated content
Who has been impacted?
With
the new Panda 4.1, Affiliate, Informational, Local Business Sites,
Government and Educational websites have all been affected (some for the
good, some for the bad).
How Panda 4.1 changes your content performance strategy
Here are a few points you need to consider with Google’s new Panda 4.1 algorithm.
- Quality
To
be able to successfully generate high traffic to your website, you need
high quality web pages and to achieve this, you need to evaluate your
site against some of Panda’s expectations in Google search quality guide.
- User Experience
User experience is so important to Google and you need to make sure you are putting your customer first. Using Google Analytics will
help you decide on your next steps to improve your website but you also
need to create a strategic approach that will benefit what the user
wants.
- Page Optimisation
Every
single page on your website needs to be optimised in an extensive way
which will include action points for each page ranked on importance. To
do this, you will need an SEO experts help.
How do you feel about Panda 4.1?
No comments:
Post a Comment